#directmail

Twitter-HashtagsThe direct mail hashtag is, well #directmail.

So, you may wonder: What’s a hashtag?

A hashtag is a word or phrase (with no spaces) that is prefixed by the “#” symbol. It is used to “tag” posts in social media sites, especially Twitter and Google+. Searching these sites for a hashtag will return a results page of “tweets” or posts that people have taken the time to identify as related to the hashtag.

So, for example, if you want to see who’s been tweeting in Twitter about direct mail, search for #directmail.

Here’s a link to a results page: https://twitter.com/search?q=%23directmail&src=hash

Of course, you can also search for the phrase “directmail” or “direct mail” (with or without quotes) and you will find different results. For example, if you search Twitter for the words “direct” and “mail,” your results will include tweets that include the words together and also apart.

The message here is this: search social networks for hashtags to discover what people are saying about a specific topic – like #directmail!

Bill’s Weekly Reader (March 27-April 2)

Bill's Weekly ReaderHere’s some interesting stuff that that I found share-worthy.  Check ‘em out:

  • I’m thinking we need a crash course in direct mail,” the latest post by ace copywriter Mike McCormick on his Guts of a Burglar blog, is spot on. Just one strongly opinionated paragraph: “We see some marketers occasionally test direct mail with large postcards or envelope mailings with color brochures, but no letters that look like letters, and then say with firm conviction “We tried direct mail and it didn’t work.” Ha. You didn’t try direct mail, you used mail as a medium for advertising.
     
  • 12 brand pranks on April Fools’ Day” is a round-up by Ragan’s PR Daily of some real gems. How about YouTube no longer accepting videos and beginning the process of “picking a winner?” Or Twitter’s new (free!) consonant-only site – Twttr? Premium-level Twitter requires users to buy vowels. Or Three Musketeers launching a smaller, Two Musketeers, candy bar?
     
  • What do USPS cuts mean for direct marketers?” Direct marketers rely on the USPS to deliver their message to their prospects, so cuts in USPS services will inevitably impact the delivery of direct mail. Ballantine, the turn-key direct-mail company, provides context and describes opportunities for direct marketers to streamline their own processes. And, as noted in the post, the USPS may be willing to cut deals with direct marketers to encourage them to continue and expand their mail volume.”
     
  • MTA threw out $250,000 of subway maps because they displayed outdated fare info.” The next time someone pooh-poohs proofreading, show him or her this NY Post story. New York City transit officials printed 80,000 subway maps that listed the old minimum cost of a pay-per-ride card—$4.50 instead of $5. Recently, the city’s transit authority hiked the price for the card by 50 cents.
     
  • How Deloitte uses social media to recruit” is a case-study update by LinkHumans, the British social media consultancy. The team caught up with Deloitte Netherlands and, in an article and video, illustrate Deloitte’s continued social recruiting success; the tools and tactics it uses across social media; and how the company drives traffic to its career sites and blogs.

 

 

Direct Mail Jobs in Northern California

We’re searching for the right people for a number of Direct Mail positions available in Northern California.

These include:

Client Services Manager

The Client Services Manager has two roles: directing the Client Services Department to achieve its goals and taking on several accounts in the role of Sr. Project Manager.

This position is responsible for establishing and maintaining profitable relationships with customers on behalf of the company. Strive to increase sales of the company by assisting outbound sales in delivery and preparation of marketing materials, selling to and supporting house accounts, and providing customer project management. Responsible for supervising the production of job tickets and instructions which accurately reflect customer requests for work matched with company abilities to deliver on technical and timing requirements and assures job accuracy by communicating details of jobs correctly and specifically to the Operations Manager, Schedulers and other personnel through our daily Production Meetings. Supervises and coordinates activities of Project Managers engaged in handling quotations, orders and telephone complaints of customers by performing the following duties.

Lead Print Operator

The Lead Print Operator is responsible for accurately and timely completing all Impact, Duplication, Laser and iGen print jobs. Operates a PC to enter data and maintain printers. Inventory all consumables used, provide training for print room operators, schedule maintenance technicians and ensure all equipment has updated software. Must ensure quality output.

Marketing Manager

Responsible for the development and performance of all Marketing activities of The Company, Inc. Establishes plans and strategies to expand the customer base in the marketing area and contribute to the development of training and educational programs for clients and sellers. Build the marketing strategies for our customers enhancing their brand and increasing their revenues.

Sales Representative

The responsibility of the Sales Representative is to establish and maintain profitable relationships with customers, on behalf of the company. Strive to increase monthly, quarterly and annual sales of the company by assisting and obtaining outbound sales. Responsible for the development and performance of all sales activities in assigned market.

 If you are the right person for any of these positions, please begin the process of getting noticed – click here to upload your resume.

Our service is free to job candidates, and we will contact you.

Wanted: Sales Representative / Account Executive

Our client is looking for a Sales Representative / Account Executive for their facility in Northeastern Florida.

The company provides direct mail, statement processing and presort mail services to a wide range of markets. This mid-level sales position includes a strong commission program on top of a base salary.

Our client is looking for someone with direct mail sales experience or commercial print experience.

If this sounds like you, please click here to upload your resume for consideration.

Wanted: Marketing Manager

Our client in Northern California is looking for a Marketing Manager to help build strengths in all aspects of Marketing.

Summary:

Responsible for the development and performance of all Marketing activities of The Company. Establishes plans and strategies to expand the customer base in the marketing area and contribute to the development of training and educational programs for clients and sellers. Build the marketing strategies for our customers enhancing their brand and increasing their revenues. The position reports to the COO, with a dotted-line to the Director of Sales. There is no supervisory responsibility until department is developed.

Essential Duties and Responsibilities include:

  • In the context of our strategic vision, build a Marketing Plan for The Company that encompasses the optimal marketing channels and customer market niches.
  • Oversee the content and optimization of The Company website for Inbound Marketing and SEO.
  • Work with the sales team to prepare and manage the development of presentations, proposals and marketing services collateral.
  • Capably execute The Company’s brand positioning across appropriate online and social media channels.
  • Build and execute an Outbound Marketing and PR plan for The Company. This includes trade show exhibiting, advertising, and lead generation.
  • Build relationships to compliment the marketing needs of The Company. Contact outside resources to implement areas outside of our expertise while maintaining the best margins possible for The Company.
  • Build better ways to present our services, utilizing case studies and demos, etc.
  • Work with the sales team and attend sales calls to represent and gain knowledge of the marketing needs of our clients.
  • Help build the marketing execution strategy for our clients and implement that strategy bringing success to the campaign.
  • Conduct a Porter’s Five Forces Analysis of The Company’s position in our current and target market spaces.
  • Determine the best measurement tools to provide accurate and meaningful reporting on the campaign strategies built for our clients.
  • Assist in building the pricing structure for the new services of client campaign strategy, social media and other new methods of marketing.
  • Develop a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
  • Conducts periodic reviews with all Sellers to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Seller’s sales and activity performance.
  • Provides timely feedback to senior management regarding performance on key metrics.
  • Maintains accurate record of all pricing, sales, and activity reports submitted by Business Development Managers.
  • Creates and conducts proposal presentations and RFP responses.

Qualifications:

Education and/or Experience – 4 years of experience in diverse marketing positions. College degree. Experience with successful B2B marketing functions in complex organizations. Strong understanding of customer and market dynamics and requirements. Willingness to travel and work with a regional team of professionals. Proven leadership and ability to drive sales team success.

Technical Skills and/or Experience – Fully functional with all aspects of inbound and outbound marketing, non-technical web development, market analysis, and process improvement, . Functional efficiency in Microsoft Office software applications. Excellent knowledge of concepts in order to perform tasks listed under Essential Duties and Responsibilities, above. Strong working knowledge of budgeting techniques, project costing techniques, financial controls and business case analysis. Strong customer orientation.

Communication Skills – Excellent interpersonal and communications skills. Ability to write routine reports, client (RFQ’s) Request for Quotes and correspondence. Ability to speak effectively before groups of clients and/or employees of the organization. Interpersonal skills necessary to train others in performing key activities and supervise their work. Team working ability to enable effective interaction with and motivation of other team members, including peers.

If this sounds like you, please click here to upload your resume for consideration.