I’m here to help.
Just take a micro-break to check out these interesting perspectives I’ve come across during the past seven days:
- Lightning Buy, a mobile e-commerce development firm, reviewed the top 100 Internet retailers against 20 criteria it identified to drive higher sales conversions. The Mobile Commerce Conversion Index ranked merchants on the likelihood a consumer would complete a purchase from the merchant’s mobile website. The criteria included mobile site optimization, load time, length of checkout and user interface. The report also includes an implementation and reference checklist.
- “Email marketing (still) works“ — Colin Jeavons, CEO, and Kerstin Recker, head of marketing and communications, Vertical Search Works, provide 10 smart tips to help determine the best combination of the newest technologies with proven old-school tactics to ramp up email marketing. Ideas include smarter list management, social sourcing and understanding unsubscribers.
- “A matter of space: Rethink your workplace” – Carl Gerhardt, chairman of Alliance Franchise Brands, a multinational marketing and visual communications firm, has a thought-provoking question for printers: When did you last remodel your office and lobby? Among his suggestions – Office space should have activity-based workstations and forget traditional desk and “walls.” Since most employees work and manage by walking around and interacting with others, create neighborhood areas for collaboration.