Closing DMTalentNow

Dear Friends,

We have decided to close DMTalentNow.

While our experiences in meeting all of you and working to support your needs over the last several years have been tremendously rewarding, we are looking forward to new and greater challenges ahead. Thank you for your business and for being a part of the DMTalentNow family.

We wish you all continued success.

Rob, Peter, and Bill

List management, privacy & a PR blackeye

Imagine the grieving father who lost his 17-year-old daughter in a 2013 accident finding in his mail a $10 OfficeMax discount mailing addressed to not only him, but also, “Daughter Killed in Car Crash.”

Mike Seay, of suburban Chicago, received the letter last Thursday from OfficeMax. The insensitive addressee was on the second line, under his name.

As bad as the mailing was, the situation was made worse when OfficeMax’s first-line customer service botched Seay’s initial inquiry. When he called an OfficeMax number to register the issue, he said a manager at the call center refused to believe he could have been sent the letter addressed that way.

Widespread media reports showing the all-too-real envelope led OfficeMax to (tardily) make a public response and private apology:

“This mailing is a result of a mailing list rented through a third-party provider. We have reached out to the third-party mailing list provider to research what happened,” the retailer said in a statement.  “Based on a preliminary investigation today we believe this to be an inadvertent error; and we are continuing the investigation.”

Given today’s privacy concerns — stirred by alleged NSA practices, as well as use of “big data” by businesses — it’s the sort of how-did-it-happen question that gives anyone pause.  

That’s particularly true of direct marketers, who have the charge of protecting individual privacy, while taking advantage of the economic benefits of micro-targeting. Brands don’t want to waste consumers’ time by sending them irrelevant mailings or emails.

In any event, there are a couple of obvious lessons in this case.  

First, while you might outsource components of your list management to third parties, you still own any bad PR issues that may come home to roost.  

Second, never forget that customers’ complaints need to be listened to with empathetic understanding.  

Often, the more “outlandish” the circumstances seem, the more likely there’s an issue that needs to be investigated.


Bill’s Weekly Reader – Nov. 28-Dec. 4

As a rule, everyone is under pressure during this time of year. Marketers, salespeople, shoppers – pretty much anyone aware the holidays exist.  Bill's Weekly Reader

I’m here to help.  

Just take a micro-break  to check out these interesting perspectives I’ve come across during the past seven days:

  •  Lightning Buy, a mobile e-commerce development firm, reviewed the top 100 Internet retailers against 20 criteria it identified to drive higher sales conversions.  The Mobile Commerce Conversion Index ranked merchants on the likelihood a consumer would complete a purchase from the merchant’s mobile website.  The criteria included mobile site optimization, load time, length of checkout and user interface.  The report also includes an implementation and reference checklist.
  • Email marketing (still) works — Colin Jeavons, CEO, and Kerstin Recker, head of marketing and communications, Vertical Search Works, provide 10 smart tips to help determine the best combination of the newest technologies with proven old-school tactics to ramp up email marketing.  Ideas include smarter list management, social sourcing and understanding unsubscribers.
  • A matter of space: Rethink your workplace– Carl Gerhardt, chairman of Alliance Franchise Brands, a multinational marketing and visual communications firm, has a thought-provoking question for printers: When did you last remodel your office and lobby?  Among his suggestions — Office space should have activity-based workstations and forget traditional desk and “walls.”  Since most employees work and manage by walking around and interacting with others, create neighborhood areas for collaboration.

Wanted: Marketing Manager

We are currently conducting a search for top notch Marketing Manager candidates for a major mail and fulfillment company in Northern California.

In the context of the hiring company’s strategic vision, the Marketing Manager will build a Marketing Plan that encompasses the optimal marketing channels and customer market niches. This position is responsible for:

  • The development and performance of all Marketing activities.
  • Establishing plans and strategies to expand the customer base in the marketing area.
  • Contributing to the development of training and educational programs for clients and sellers.
  • Building marketing strategies for customers, enhancing their brand and increasing their revenues.

Required Qualifications

  • Bachelor’s degree and minimum four years experience in diverse marketing positions with emphasis on integrated marketing channels
  • Experience with successful B2B marketing functions in complex organizations
  • Must have worked in a well-functioning Marketing Department for a B2B firm between $5 million and $250 million in annual sales
  • Candidates with Six Sigma (green-belt minimum) are given high priority

The hiring company offers competitive base compensation plans plus a full suite of company sponsored benefits. Relocation assistance may be offered to the right candidate.

If you are a good candidate for this position, please let us know and send us your resume.

Wanted: Data Processing Analyst

Our client is a major mail and fulfillment company in Northern California, and currently has an opening for an Data Processing Analyst in Sacramento. The Data Processing Analyst is responsible for analyzing and solving quality problems and coordinates quality improvement projects within our direct mail, marketing, and large-scale digital print production environment.

The hiring company offers competitive base compensation plans plus a full suite of company sponsored benefits. Relocation assistance may be offered to the right candidate.

Essential Duties and Responsibilities include the following:

  • Analyze and solve quality problems and coordinate quality improvement projects
  • Test and implement new software
  • Learn and implement new USPS requirements and options
  • Data processing training, planning and standardizing
  • Assist in motivating the DP team
  • Assist and support the DP team the opportunity to show knowledge and talent
  • Identify solve data processing problems
  • Backup DP Scheduler in scheduling when out of office or as work load increases
  • Follow our Quality Policy and maintain discretion and confidentiality at all times

Required Qualifications:

  • Bachelor’s degree (B.A. or B.S.) and a minimum of four years of related industry experience and/or training (or equivalent combination of education and experience)
  • Demonstrated ability to read, analyzes, and interprets general business periodicals, professional journals, technical procedures, postal regulations or governmental regulations.
  • Demonstrated ability to write reports, business correspondence, and procedure manuals.
  • Demonstrated ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
  • Access/Dbase/SQL Server – Proficient
  • Peoplesmith – Personator, Right Fielder, and Double Take
  • MS Office (Word, Excel, Publisher, Outlook)
  • PrintStream
  • Adobe Creative Suite
  • XMPie
  • Xerox DocuSP
  • BCC FS Mail Manager

If you are a good candidate for this position, please let us know and send us your resume.